Destination: Destiny
The good folks over at ABC, has given us another alternate reality game to keep us busy until the start of season five on the 21st.
Ajira Airways is a fictional airline company whose logo appeared briefly twice during a Lost Season 5 promotional music video on the ABC website, which featured future episode clips and the music video to the song "You Found Me" by the band The Fray.
The website Ajiraairways.com sports their tagline "destiny calls"; the same as the promotional tagline being used to promote the fifth season of Lost. The website states that new destinations launch on January 21st, 2009, the scheduled US airdate for the fifth season premiere. Other links to the show are present in the form of consistent advertising by the company about "returning to the Island", providing subtle links to the Island on the show. Visitors to the website could at first only sign up to the site's mailing list for future updates. However, the site was fully launched on December 29th, featuring numerous pages of information such as flights and promotions.
Whilst it is not known what connections this new company has to the Lost storyline, it has been speculated by fans that it could possibly be some kind of continuation to the cancelled alternate reality game, Dharma Initiative Recruiting Project. However, information on the website suggests that it is a separate project.
The following video plays on the site homepage. An almost identical video was shown on the Dharma Special Access Week 6 promotional video. A single frame in the video shows a limo driver holding a sign which translates from Devanagari as "John 316". Which is a passage in the New Testament, “For God so greatly loved and dearly prized the world that He [even] gave up His only begotten (unique) Son, so that whoever believes in (trusts in, clings to, relies on) Him shall not perish (come to destruction, be lost) but have eternal (everlasting) life.” There is also a date stamp on the bottom right corner of this frame of January 21, 2009, which is also the date of the broadcast premiere of Season 5.
Destination: Destiny
The site has a section discussing a secret 'blind trip' with the airline company to a mystery location.
"NOT SURE WHERE TO GO? Get lost in the wild wonder of the world and let time and space have no consequence. For $87 you’ll be whisked away to an unknown fateful destination of your destiny. China to Chicago, step aboard the grandest grab bag around. Upon arrival a brave new world will unfold right before your eyes. Pack
light and prepare for the adventure of a lifetime as you experience the sensational world around us - only with Ajira Airlines’ DESTINATION: DESTINY."
-Ajira Airways
"THE SKY’S YOUR LIMIT! Earn miles to travel in style with the
luxury-enhanced Ajira Airways Sky Club credit card. The more you spend, the more
miles you’ll bank towards globetrotting escapades. Redemption provides you a
solo seat or a chance to charter your own personal plane. Your destiny
awaits."
Ajira Adventures
On December 29th, 2008, the site was updated to include "Adventures" that could be taken. Antonio B. MacCutcheon posted these adventures on the site.
"POLAR ADVENTUREE scape your urban surroundings to discover the bleached beasts that are native to the southern hemisphere. When you go to the ends of the
earth, you’ll never have to explain yourself to anyone under 800 pounds again.
Every expedition into this barren territory is like discovering it 100 years
ago, so go vaulting to the pole and conquer this breathtaking icecap covered
wonderland for the first time." - Posted by Antonio B. MacCutcheon
"ISLAND ADVENTURES Take a tropical getaway to the islands to heal what ails you. From under the canopy, where it’s dark during the day, to hopping treetops
between the millions of species greeting you in the mist Ð the only way to
embrace paradise is hands-on. The wild is calling, so get in the thick of it
and discover your inner survivor. Travel Tip: Teach your kids some origami
to make the time fly by. Be sure to use your boarding pass... you never know
what you might find hiding right inside. Click here for detailed folding instructions." - Posted by Antonio B. MacCutcheon
"SWIMMING WITH SHARKS The deadliest divers in the seven seas are swimming for a living and waiting for your company. So go below the ripples and the wakes to
uncover the watery world of a million living treasures. Gaze at the beautiful
creatures until you’re deep blue in the face, but look sharp for the sharks -
they rule this underwater jungle and you’re just here for a taste." - Posted by
Antonio B. MacCutcheon
"EXCAVATION: RUINS Discover the ancient secrets of the long lost Polynesian
civilizations, timelessly preserved in the world’s largest humidor - the
South Pacific. Descend the steps and explore the antechambers, halls and
places of ritual worship. Scour the mossy fossils of our human ancestors and
uncover each unique brick, richly decorated and placed with the precision of
a modern architect." - Posted by Antonio B. MacCutcheon
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